Media Arts and Technology Minor

Michael Riordan, Minor Adviser
(585) 475-4753,

The Media Arts and Technology minor provides students with a five-course sampling of the Media Arts and Technology major. Students begin with Design Production (MAAT-383) or Cross Media Foundations (MAAT-101) and customize their selection of courses from diverse offerings related to media production, media architecture, media strategy, and media management.

Required Courses

Required Courses (choose 1)

This course introduces students to the graphic media industries by studying the history, culture, technology, markets and workers. The course provides an orientation to the production concepts, working environments, hardware and software tools, languages, working standards and cultures of the industry.
This introductory course provides students with the fundamental understanding of the key variables, systems and phases of production workflow. Emphasis will be placed on job planning, implementation strategies and decision-making processes for print and e-media production workflow. Projects will allow students to optimize their work for specific production requirements as well as to optimize content and workflow strategies for cross-media applications.

Electives (choose 4)

The course provides an introduction to the theoretical and practical foundations of typography and page design. Students will study the history, aesthetics, and technology of typography. Projects will include design and production methods, using current software tools and fonts for typography in print and screen display. Students will apply their acquired knowledge to make informed decisions in the practice of typography.
This course addresses the skills and competencies necessary to create, manage and edit digital images. This course introduces students to digital hardware, software, and terminology and addresses the process from acquisition, to manipulation and output of raster images.
Prerequisites: MAAT-101 or MAAT-383

Students will learn industry best practices for print publishing applications. Students will prepare content to be printed across a variety of printing platforms.

This advanced course focuses on analysis of workflow efficiencies, process automation, and process optimization with a focus on relevant applications for publishing, promotional, and packaging production workflows. Students will gain direct experience with advanced workflow tools through immersive project work.
Prerequisites: MAAT-106 and MAAT-271 or ISTE-105 or equivalent courses. Co-requisite: MAAT-272 or equivalent course.

The course introduces the fundamental design elements of databases constructed for the activities that support the publishing process. Topics include the process of building databases comprised of information and digital assets needed to compose publications and to create and distribute personalized documents through the web and in print.

Prerequisite: MAAT-271 or ISTE-105 or equivalent course.

In the course the students will research current and emerging publishing information technology trends and apply them in creating publishing solutions across a variety of platforms. Students will learn and apply digital asset management methods and practices.

This course introduces principles in core business areas, such as management, finance, accounting, operations, and marketing, which are key factors in developing, growing, and operating a media venture. Students bring these strategic areas together in developing a 12-part business plan.
Multimedia Law offers an opportunity to investigate the philosophical and constitutional foundations of free expression as it relates to speech, writing, image making and publishing. First Amendment principles will be studied with respect to personal protection boundaries. The course will provide a survey covering defamation issues. Students should be able to form educated opinions about libel and slander boundaries. Since the publication discipline involves the creation of original work, a study of copyright, patent and trademark law will be provided.
This course is designed to explore all of the available mass media and customized communications technology options for effectively reaching consumers. It will explore marketing across multiple channels, focusing primarily on interactive marketing channels. The emphasis will be on development of the right mix of marketing communications techniques.
Prerequisites: MAAT-101 or equivalent course.

Students who take this course will understand how digital printing technologies work, what they are capable of doing, and how these technologies are used commercially. Students will analyze the factors driving the explosive growth of digital printing, including how the economics of digital and conventional printing compare. The concepts taught in the classroom will be reinforced through hands-on labs and field trips to digital printers and equipment suppliers.

This course examines the major industries closely allied with the printing industry: advertising, publishing, and packaging. The intent is to give students in-depth knowledge of (1) the structure of each of these industries; (2) the channels and methods through which and by which each distributes its products and services; and (3) the major customers/clients of its products and services. Particular attention will be devoted to investigating the business models for the use of print to create value in advertising, publishing, and packaging.
This course examines the evolving forms and functions of news media publishing. The focus is on the intersections of various systems necessary for contemporary news publishing: information technology, content management, audience assessment, human resource management and product delivery.
Introduces the history, aesthetics, and technology of book design, with emphasis digital methods and digital print production. Projects include page design, typographic investigation, legibility study, and production of both print and electronic books. Research in the RIT Cary Collection and hands-on work in multiple production labs will inform and enable student projects.
This course concentrates on the image processing variables and techniques required for producing high-quality color reproductions for a variety of output technologies. Emphasis will be placed on optimizing both image quality and workflow efficiencies from digital capture to final output. Topics include file formats, image processing strategies, color conversion and effective proofing techniques.
Students who take this course will learn how the world’s leading package printing technologies work, and how to create designs that print well on them. Classroom theory is complemented by labs that give students extensive hands on experience operating a flexo label press. At the end of the course, students create pressure sensitive (peel and stick) label designs, take command of a flexo press, and print their labels on it.
The growing interest in digital printing processes has created a desire to bind small editions and single copies of books. This course is an introduction to the many different hand-binding options ranging from single-section pamphlets to hardcover books. The materials and techniques learned are applicable to the finishing of on-demand publications as well as creating one-of-a-kind presentations.
This course provides detailed fundamentals of the equipment and materials used in the lithographic process. Topics include press, inks, substrates, and pressroom management. There is an emphasis on process color printing and problem solving press and process variables that impact quality and productivity.
This class demystifies the process for digitally enhancing, retouching, and restoring images in industry standard raster software. This class is designed for students who have a solid working knowledge of current industry standard raster software and are interested in advancing their skills in digital image enhancement retouching and restoration. This course includes image acquisition and specialized image manipulation techniques used to retouch, reconstruct, restore, and enhance images.
This course introduces students to the core technologies, applications and production processes of three-dimensional printing. Through the coursework, students will apply their knowledge in hands-on project work that will allow them to produce 3D objects of their own design.
This class is an introduction to the concepts and methods of magazine design and production workflow, with the practical experience of producing a cross-media magazine for output to a digital device and print. Special attention is given to the use of images in integration with text, grids, and the role of experimentation and innovation in the modern magazine.
This course addresses the science and technology of color management systems in achieving quality color reproduction and scanner-monitor and proof-print agreement. Students will study the role of color measurement for device calibration, device characterization, and building an ICC-based color management system. Students will perform color image rendering from digital capture to print, investigate digital proofing and soft and remote proofing, and evaluate color management system performance. Process control tools and analysis of control targets will also be covered.
Through immersive study of technologies, materials, and business models, students will learn how to produce high quality limited editions of original works and reproductions for fine art and other markets. Students will also explore the integration of print technologies (e.g. inkjet, letterpress, screen, etc.) and materials with an emphasis on print finishing, authentication, and archival concerns.
Topics in Media Arts, Sciences and Technology provides a platform for students to explore the most contemporary issues in the rapidly evolving fields of media arts, media sciences and media technologies. The content taught in this course will change frequently and the course may be repeated for credit, however each particular “Topic” may have limits on repeatability.
Lab Topics in Media Arts, Sciences & Technology provides a lab-based platform for students to explore the most contemporary issues in the rapidly evolving fields of media arts, media sciences and media technologies. The content taught in this lab-based course will change frequently and the course may be repeated for credit, however each particular “Topic” may have limits on repeatability.
This course provides an intensive platform for students to explore the most contemporary issues in the rapidly evolving fields of media arts, media sciences and media technologies. The content taught in this hands-on course will change frequently and the course may be repeated for credit, however each particular “Topic” may have limits on repeatability.
Students who take this course will understand how package printing technologies work, and how they are used to print bags, labels, cartons, cans, boxes, and bottles. Students will apply a packaging printing workflow to produce labels and folding cartons of their own design. Finally, students will analyze the cost of printing a package.
This course presents a detailed analysis of the critical trends and issues related to the graphic media publishing industry. It provides an in-depth look at key technologies as well as business, environmental and regulatory issues. This course provides a capstone experience that contributes to the student’s fuller understanding of management of the graphic media publishing industry. This course prepares students for successful careers by providing insights into the nature and scope of the major challenges facing industry managers and leaders and how to manage these challenges.
This course familiarizes students with costing and pricing practices in website development, print media, mobile media, and social media. It highlights areas of similarity in these media but more importantly focuses on those practices and customs that are unique to a specific medium. The course provides the necessary background for developing accurate media proposals that become contractual legal obligations and result in sustained profitability.
The course builds on fundamentals and skills taught in introductory and advanced typography courses by developing methods of investigation, research, and analysis, with the goal of enabling students to conduct independent research. Students choose individual typographic topics to research (e.g. technology, psychology, history, aesthetics, imaging, writing systems, culture, and society). Course lectures survey these topics. Students each give presentations on their topics and prepare a written a report. The course emphasizes individual initiative and seminar participation. To enroll in this course students’ need to have successfully completed two additional typography classes.
This advanced course focuses on the development and application of digital asset management strategies for cross media production workflows. Project work will include the development of asset management strategies and the utilization of a blend of desktop and enterprise-level DAM tools and systems.
Transmedia publishing is a form of multimedia communications that tells stories from a database of media assets. It differs from conventional publishing in that the reader dynamically participates in shaping the story and the story is adapted to the channel used to distribute it. Students create stories though the application of the theoretical principles, methods and tools employed in transmedia publishing and storytelling.
The independent study course in Media Arts and Technology provides students with the means for obtaining academic credit for work and/or research on topics related to the Media Arts and Technology curriculum but not covered in the desired breadth or depth. The student works with an instructor to establish the objectives, content, and evaluation protocol for the study.