Michael Riordan, Minor Adviser
(585) 475-4753, firstname.lastname@example.org
The Media Arts and Technology minor provides students with a five-course sampling of the Media Arts and Technology major. Students begin with Design Production (MAAT-383) or Cross Media Foundations (MAAT-101) and customize their selection of courses from diverse offerings related to media production, media architecture, media strategy, and media management.
Required Courses (choose 1)
Electives (choose 4)
Students will learn industry best practices for print publishing applications. Students will prepare content to be printed across a variety of printing platforms.
The course introduces the fundamental design elements of databases constructed for the activities that support the publishing process. Topics include the process of building databases comprised of information and digital assets needed to compose publications and to create and distribute personalized documents through the web and in print.
In the course the students will research current and emerging publishing information technology trends and apply them in creating publishing solutions across a variety of platforms. Students will learn and apply digital asset management methods and practices.
Students who take this course will understand how digital printing technologies work, what they are capable of doing, and how these technologies are used commercially. Students will analyze the factors driving the explosive growth of digital printing, including how the economics of digital and conventional printing compare. The concepts taught in the classroom will be reinforced through hands-on labs and field trips to digital printers and equipment suppliers.