The Bachelor of Science in Media Arts & Technology degree is a solutions-focused program where students learn how to produce, distribute and manage content to reach audiences of all sizes through web, print, and mobile platforms.
The program core provides a balance of the creative, business and technical aspects of graphic communications through immersive study focused on design, imaging, business, and applied sciences.
Elective courses allow students to truly customize their degree as they explore coursework related to specific aspects of media production, media architecture, media strategy, and media management. The span of electives available to students is broad and provides in-depth opportunities to focus on multimedia strategies, new media and print production, media law, color management, transmedia publishing, digital asset management, sustainability, and more. Students are required to take a minimum of four professional electives in order to develop their area(s) of specialization and individualize their degree.
All students in this major are required to complete two full-time cooperative education experiences. This provides an opportunity for students to earn a salary while gaining valuable industry experience as they prepare for their career ahead.
The required course MAAT-10 Co-op Orientation prepares students for the co-op and job search process.
Students will learn industry best practices for print publishing applications. Students will prepare content to be printed across a variety of printing platforms.
Co-requisite: MAAT-272 or equivalent course.
The course introduces the fundamental design elements of databases constructed for the activities that support the publishing process. Topics include the process of building databases comprised of information and digital assets needed to compose publications and to create and distribute personalized documents through the web and in print.
This course is designed to engage the students in a capstone production experience. Students will work in teams and interact with selected clients to design, complete and budget a multi-media project.
New Media Publishing
The course builds on fundamentals and skills taught in introductory and advanced typography courses by developing methods of investigation, research, and analysis, with the goal of enabling students to conduct independent research. Students choose individual typographic topics to research (e.g. technology, psychology, history, aesthetics, imaging, writing systems, culture, and society). Course lectures survey these topics. Students each give presentations on their topics and prepare a written a report. The course emphasizes individual initiative and seminar participation. To enroll in this course students’ need to have successfully completed two additional typography classes.
Transmedia publishing is a form of multimedia communications that tells stories from a database of media assets. It differs from conventional publishing in that the reader dynamically participates in shaping the story and the story is adapted to the channel used to distribute it. Students create stories though the application of the theoretical principles, methods and tools employed in transmedia publishing and storytelling.
Introduces the history, aesthetics, and technology of book design, with emphasis digital methods and digital print production. Projects include page design, typographic investigation, legibility study, and production of both print and electronic books. Research in the RIT Cary Collection and hands-on work in multiple production labs will inform and enable student projects.
This course concentrates on the image processing variables and techniques required for producing high-quality color reproductions for a variety of output technologies. Emphasis will be placed on optimizing both image quality and workflow efficiencies from digital capture to final output. Topics include file formats, image processing strategies, color conversion and effective proofing techniques.
This class demystifies the process for digitally enhancing, retouching, and restoring images in industry standard raster software. This class is designed for students who have a solid working knowledge of current industry standard raster software and are interested in advancing their skills in digital image enhancement retouching and restoration. This course includes image acquisition and specialized image manipulation techniques used to retouch, reconstruct, restore, and enhance images.
This class is an introduction to the concepts and methods of magazine design and production workflow, with the practical experience of producing a cross-media magazine for output to a digital device and print. Special attention is given to the use of images in integration with text, grids, and the role of experimentation and innovation in the modern magazine.
Applied Print Sciences
This course provides detailed fundamentals of the equipment and materials used in the lithographic process. Topics include press, inks, substrates, and pressroom management. There is an emphasis on process color printing and problem solving press and process variables that impact quality and productivity.
Students who take this course will understand how digital printing technologies work, what they are capable of doing, and how these technologies are used commercially. Students will analyze the factors driving the explosive growth of digital printing, including how the economics of digital and conventional printing compare. The concepts taught in the classroom will be reinforced through hands-on labs and field trips to digital printers and equipment suppliers.
Through immersive study of technologies, materials, and business models, students will learn how to produce high quality limited editions of original works and reproductions for fine art and other markets. Students will also explore the integration of print technologies (e.g. inkjet, letterpress, screen, etc.) and materials with an emphasis on print finishing, authentication, and archival concerns.
In this course students gain extensive knowledge of the various methods and techniques used to electronically and physically distribute information. Students will also study planning, scheduling, inventory management and customer fulfillment.