Media Arts & Technology


The Bachelor of Science in Media Arts & Technology degree is a solutions-focused program where students learn how to produce, distribute and manage content to reach audiences of all sizes through web, print, and mobile platforms.

The program core provides a balance of the creative, business and technical aspects of graphic communications through immersive study focused on design, imaging, business, and applied sciences.

Elective courses allow students to truly customize their degree as they explore coursework related to specific aspects of media production, media architecture, media strategy, and media management. The span of electives available to students is broad and provides in-depth opportunities to focus on multimedia strategies, new media and print production, media law, color management, transmedia publishing, digital asset management, sustainability, and more. Students are required to take a minimum of four professional electives in order to develop their area(s) of specialization and individualize their degree.

All students in this major are required to complete two full-time cooperative education experiences. This provides an opportunity for students to earn a salary while gaining valuable industry experience as they prepare for their career ahead.

The required course MAAT-10 Co-op Orientation prepares students for the co-op and job search process.

Required Courses

This course introduces students to the graphic media industries by studying the history, culture, technology, markets and workers. The course provides an orientation to the production concepts, working environments, hardware and software tools, languages, working standards and cultures of the industry.
The course provides an introduction to the theoretical and practical foundations of typography and page design. Students will study the history, aesthetics, and technology of typography. Projects will include design and production methods, using current software tools and fonts for typography in print and screen display. Students will apply their acquired knowledge to make informed decisions in the practice of typography.
This course addresses the skills and competencies necessary to create, manage and edit digital images. This course introduces students to digital hardware, software, and terminology and addresses the process from acquisition, to manipulation and output of raster images.
Prerequisites: MAAT-101 or MAAT-383

Students will learn industry best practices for print publishing applications. Students will prepare content to be printed across a variety of printing platforms.

This course focuses on planning and producing cross-media projects. Students will gain hands-on experience with all phases of production through a series of print and new media projects. Concepts of content and production management will be applied with an emphasis on creating quality outcomes that are delivered on-budget and on-time.
Students in this course will plan and implement publishing projects with a focus on usability, accessibility, and information design for the World Wide Web. Application of standard Web protocols such as HTML and CSS will be applied in the context of Web publishing as a part of a cross-media production strategy.
In this advanced course, students will apply concepts and skills from previous study to determine optimal strategies for the development, deployment and evaluation of websites. Through a blend of research and practical application, students will evaluate and apply a range of methodologies for Web publishing.
Prerequisites: MAAT-106 and MAAT-271 or ISTE-105 or equivalent courses.
Co-requisite: MAAT-272 or equivalent course.

The course introduces the fundamental design elements of databases constructed for the activities that support the publishing process. Topics include the process of building databases comprised of information and digital assets needed to compose publications and to create and distribute personalized documents through the web and in print.

This course prepares a student to engage in a variety of written and oral communications necessary in academic and business environments. Students are expected to produce appropriate audience-centered written materials that achieve a desired purpose based on techniques, organization, format, and style. A formal technical report and presentation are required. Students must pass this course with a grade of B or higher prior to graduation or pass the Writing Competency Test.
In the course the students will research current and emerging publishing information technology trends and apply them in creating publishing solutions across a variety of platforms. Students will learn and apply digital asset management methods and practices.
This course introduces principles in core business areas, such as management, finance, accounting, operations, and marketing, which are key factors in developing, growing, and operating a media venture. Students bring these strategic areas together in developing a 12-part business plan.
Prerequisites: MAAT-307 or equivalent course.

This course is designed to engage the students in a capstone production experience. Students will work in teams and interact with selected clients to design, complete and budget a multi-media project.

Program Electives

Choose from
Program Electives

New Media Publishing

Topics in Media Arts, Sciences and Technology provides a platform for students to explore the most contemporary issues in the rapidly evolving fields of media arts, media sciences and media technologies. The content taught in this course will change frequently and the course may be repeated for credit, however each particular “Topic” may have limits on repeatability.
Prerequisites: MAAT-106 or equivalent course.

The course builds on fundamentals and skills taught in introductory and advanced typography courses by developing methods of investigation, research, and analysis, with the goal of enabling students to conduct independent research. Students choose individual typographic topics to research (e.g. technology, psychology, history, aesthetics, imaging, writing systems, culture, and society). Course lectures survey these topics. Students each give presentations on their topics and prepare a written a report. The course emphasizes individual initiative and seminar participation. To enroll in this course students’ need to have successfully completed two additional typography classes.

This advanced course focuses on the development and application of digital asset management strategies for cross media production workflows. Project work will include the development of asset management strategies and the utilization of a blend of desktop and enterprise-level DAM tools and systems.
This class is restricted to undergraduate students with at least 2nd year standing.

Transmedia publishing is a form of multimedia communications that tells stories from a database of media assets. It differs from conventional publishing in that the reader dynamically participates in shaping the story and the story is adapted to the channel used to distribute it. Students create stories though the application of the theoretical principles, methods and tools employed in transmedia publishing and storytelling.

Design Production

Prerequisites: MAAT-106 or equivalent course.

Introduces the history, aesthetics, and technology of book design, with emphasis digital methods and digital print production. Projects include page design, typographic investigation, legibility study, and production of both print and electronic books. Research in the RIT Cary Collection and hands-on work in multiple production labs will inform and enable student projects.

Prerequisites: MAAT-107 or equivalent course.

This course concentrates on the image processing variables and techniques required for producing high-quality color reproductions for a variety of output technologies. Emphasis will be placed on optimizing both image quality and workflow efficiencies from digital capture to final output. Topics include file formats, image processing strategies, color conversion and effective proofing techniques.

Prerequisites: MAAT-107 or equivalent course.

This class demystifies the process for digitally enhancing, retouching, and restoring images in industry standard raster software. This class is designed for students who have a solid working knowledge of current industry standard raster software and are interested in advancing their skills in digital image enhancement retouching and restoration. This course includes image acquisition and specialized image manipulation techniques used to retouch, reconstruct, restore, and enhance images.

This course introduces students to the core technologies, applications and production processes of three-dimensional printing. Through the coursework, students will apply their knowledge in hands-on project work that will allow them to produce 3D objects of their own design.
Prerequisites: MAAT-106 or equivalent course.

This class is an introduction to the concepts and methods of magazine design and production workflow, with the practical experience of producing a cross-media magazine for output to a digital device and print. Special attention is given to the use of images in integration with text, grids, and the role of experimentation and innovation in the modern magazine.

Students who take this course will understand how package printing technologies work, and how they are used to print bags, labels, cartons, cans, boxes, and bottles. Students will apply a packaging printing workflow to produce labels and folding cartons of their own design. Finally, students will analyze the cost of printing a package.

Applied Print Sciences

Students who take this course will learn how the world’s leading package printing technologies work, and how to create designs that print well on them. Classroom theory is complemented by labs that give students extensive hands on experience operating a flexo label press. At the end of the course, students create pressure sensitive (peel and stick) label designs, take command of a flexo press, and print their labels on it.
The growing interest in digital printing processes has created a desire to bind small editions and single copies of books. This course is an introduction to the many different hand-binding options ranging from single-section pamphlets to hardcover books. The materials and techniques learned are applicable to the finishing of on-demand publications as well as creating one-of-a-kind presentations.
Prerequisites: MAAT-206 or equivalent course.

This course provides detailed fundamentals of the equipment and materials used in the lithographic process. Topics include press, inks, substrates, and pressroom management. There is an emphasis on process color printing and problem solving press and process variables that impact quality and productivity.

Prerequisites: MAAT-101 or equivalent course.

Students who take this course will understand how digital printing technologies work, what they are capable of doing, and how these technologies are used commercially. Students will analyze the factors driving the explosive growth of digital printing, including how the economics of digital and conventional printing compare. The concepts taught in the classroom will be reinforced through hands-on labs and field trips to digital printers and equipment suppliers.

Prerequisites: MAAT-101 or MAAT-383 with at least 3rd year standing.

Through immersive study of technologies, materials, and business models, students will learn how to produce high quality limited editions of original works and reproductions for fine art and other markets. Students will also explore the integration of print technologies (e.g. inkjet, letterpress, screen, etc.) and materials with an emphasis on print finishing, authentication, and archival concerns.

This course will explore the integration of images, graphics, and functional print technologies into textiles and clothing. Using a project-based model, students will cultivate and apply innovative solutions to variety of real-world problems. Conductive inks, hydro-chromatic inks, and other functional print technologies are utilized extensively throughout this course.

Business Strategy

Multimedia Law offers an opportunity to investigate the philosophical and constitutional foundations of free expression as it relates to speech, writing, image making and publishing. First Amendment principles will be studied with respect to personal protection boundaries. The course will provide a survey covering defamation issues. Students should be able to form educated opinions about libel and slander boundaries. Since the publication discipline involves the creation of original work, a study of copyright, patent and trademark law will be provided.
This course is designed to explore all of the available mass media and customized communications technology options for effectively reaching consumers. It will explore marketing across multiple channels, focusing primarily on interactive marketing channels. The emphasis will be on development of the right mix of marketing communications techniques.
Prerequisites: MAAT-101 or equivalent course and student standing in the NMEP-BS program.

In this course students gain extensive knowledge of the various methods and techniques used to electronically and physically distribute information. Students will also study planning, scheduling, inventory management and customer fulfillment.

This course examines the major industries closely allied with the printing industry: advertising, publishing, and packaging. The intent is to give students in-depth knowledge of (1) the structure of each of these industries; (2) the channels and methods through which and by which each distributes its products and services; and (3) the major customers/clients of its products and services. Particular attention will be devoted to investigating the business models for the use of print to create value in advertising, publishing, and packaging.
This course familiarizes students with costing and pricing practices in website development, print media, mobile media, and social media. It highlights areas of similarity in these media but more importantly focuses on those practices and customs that are unique to a specific medium. The course provides the necessary background for developing accurate media proposals that become contractual legal obligations and result in sustained profitability.
This course will focus on sustainability from an operational perspective in the context of a graphics arts organization where there is a priority to reuse, repurpose and do more with less. Students will leverage case study examples and detailed documentation from real companies to discover how to manage priorities of sustainability, quality, safety, and the bottom line.