MS Media Arts & Technology

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“One-year applied science and technology program”

The Master of Science in Media Arts and Technology degree is a one-year applied science and technology program concluding with a capstone project. Students will develop relevant knowledge and skills with a technical emphasis and business-oriented approach. This knowledge provides students with the capability of recognizing new ways for operating and identifying emerging technologies to meet and exceed evolving market demands and for becoming leaders in the improvements of cross-media products and processes. The program pro-vides students the ability to create meaningful and measurable changes in graphic communications through applied cross-me-dia initiatives. The required capstone project allows students to develop and demonstrate in-depth knowledge in a specific topic area. Led by senior faculty, the student capstone project is designed to especially prepare students to be innovators in the rapidly evolving media landscape.
The curriculum concentrates on the latest technologies that allow students to employ knowledge of print, web, mobile and social media workflows to solve communication problems. The coursework investigates strategies, processes, and technolo-
gies relating to publishing, graphic communications, print and media. The diverse expertise of the faculty at RIT will ensure
a breadth of relevant experience while educating students on issues and trends across the graphic communications field. RIT’s School of Media Sciences strives to be on the leading edge of graphic communications and give students the opportunity to address real world problems within the industry. This RIT pro-gram aims to create a collaborative environment where a student combines coursework with access to faculty expertise, staff support and extensive facilities to extend their current knowl-edge base.
“Graduates will hone their creative and project-management skills through project-based coursework and a Capstone Project.”


The MS-Media Arts and Technology program requires a minimum of 30 credits. This program is two semesters and concludes with a capstone project. The Graduate Director works with the students to customize their electives in a way that will prepare them in their prospective career path.

Required Courses include:
“Industry Issues and Trends” presents a detailed analysis of the critical trends and issues related to the Graphic Communications industry. It provides an in-depth analysis of key technologies with a special emphasis on emerging, disruptive innovations as well as business, environmental and regulatory issues. This course emphasizes technological trends and is intended to provide students with a fuller understanding of changes in Graphic Communication constituencies and their role within the industry. By tracing historical roots, analyzing present issues and detailing future trends, students are prepared to develop insights into the nature and scope of the major challenges facing industry leaders and how to manage these challenges.
An examination of how various contemporary publishing entities are responding to changes in technology and social habits with an emphasis on editorial, production, circulation/distribution, and marketing issues and concerns. The course will begin with a brief review of historic book models and practices with respect to their continued influence on today’s formats and designs. The advantages and disadvantages of the various kinds of publishing dissemination mechanisms are discussed, together with an exploration of the divisions now occurring between print-, web- and digital device-based delivery of content. The degree to which the intellectual content of books is changing in response to technology will also be covered.
This course addresses digital content management through the exploration of media organization and structure. Students learn how to use the structure of digital content to deploy and style for various publishing solutions. This course will focus on understanding and analyzing digital content solutions as they apply in various business models.
An in-depth study of the factors affecting the efficiencies and effectiveness of print media organizations and ultimately their profitability. Includes consideration of both internal factors, such as quality level goals, training, scheduling, plant layout, and financial management, and external factors, such as environmental and legal issues and safety enforcement.
This course is designed to expose students to all the elements needed to master a cross media publishing project. Students will learn concepts and laws around copyright as it applies to cross media publishing. Concepts and tools necessary for the implementation of a cross media workflow will be discussed and reinforced with hands-on exercises. Additionally, ways companies create and utilize cross media workflows will be studied. Emerging industry and ISO standards as well as best practices for each of the fields discussed in the course will be presented.
This course provides the knowledge required to improve a graphic communication business. Students gain an understanding of the business assessment process and the knowledge to apply analysis and decision-making skills to engage in implementing change in the Graphic Communications Industry. Students learn how to evaluate a firm’s economic, operational, and market positions and to apply practical solutions to improve business practices, operations, resource allocation, and services model.
This course will acquaint students with the resources of Rochester Institute of Technology necessary for the completion of a meaningful capstone project in a one-year timeframe. In addition, students will be introduced to the project management skills required to successfully propose a capstone project that will be meaningful, relevant and feasible.
This course will take students from their capstone proposal through the completion of a capstone project. Building on the student work in Capstone I, students will report on their capstone progress and be led by faculty through a meaningful and significant capstone in their relevant domain. In addition, students will be prepared for their chosen post-Masters endeavors, including the implementation and potential publishing of their capstone project.
Graduate Electives

The MS Media Arts and Technology program encourages cross-disciplinary and interdepartmental collaboration. Students may choose elective courses from the variety of courses offered in the School of Media Sciences or with other graduate departments and programs at RIT.

Capstone Project

The Capstone Project requires students to develop and demonstrate extensive knowledge on a specific topic related to graphic communications. Graduates will complete original work in the form of a number of methodologies, including experiments, comprehensive case studies, surveys, focus groups, and research analysis. Outcomes from this experience include inno-vation of a process, recognizing unmet customer needs, solving cross-media issues, and identifying resources required for business transformation or business solutions.

  • Requirements for Admission

    • Baccalaureate Degree / GPA of 3.0 or higher
    • Official undergraduate transcript
    • TOEFL (International applicants)
    • Two letters of recommendation
    • Personal statement of educational objectives
    • Current resumé
    • Review of applications begins February 1st

  • Opportunities for Financial Support

    Financial assistance is available through School of Media Sciences’ graduate assistantships, scholarships, and industry scholarships including:

    • Institute Scholarship
    • Gannett Graduate Scholarship
    • Miller Graduate Scholarship
    • Cary Graduate Scholarship
    • CIAS Southwestern US Scholarship
    • Graduate Assistantships

Get more info
and learn how to apply here!