MS Print Media

The Master of Science in Print Media program offers students an opportunity to explore new areas of research in the graphic communications industry. The School of Media Sciences faculty and curriculum focus on establishing quality and efficiencies in the business, technology, and processes in graphic communications.

Our Recent Graduate Research

  • Investigation of Digital Printing Variation in a Production Environment
  • A Conjoint Analysis of Reader Preference for the Layout of Tablet Editions of Magazines
  • Color Managing for Papers Containing Optical Brightening Agents
  • Packaging Print Buyer Willingness to Trade off Image Quality for Environmental Benefits

Master’s of Science in Print Media Curriculum

Required Courses and Electives
The MS Print Media program requires a minimum of 36 credits. Along with three semesters of course work, each student completes research and a written thesis. The Graduate Director works with the students to customize their electives in a way that will lead them into thesis research and prepare them in their prospective career path.

Required Courses

This course offers a survey of the materials and processes used in print reproduction. Students will learn the basic theory of image reproduction embodied in the available analog and digital printing processes, and learn to identify the process origins of print samples. Additionally, students will learn the chemical and physical properties associated with consumables in order to obtain an understanding necessary to make informed decisions about use and application.
This course covers fundamentals of color measurement, color management system, and color reproduction technology for color matching and color image reproduction. Emphases are placed on CIE colorimetry, device calibration and characterization, and color management systems.
An in-depth study of the factors affecting the efficiencies and effectiveness of print media organizations and ultimately their profitability. Includes consideration of both internal factors, such as quality level goals, training, scheduling, plant layout, and financial management, and external factors, such as environmental and legal issues and safety enforcement.
This course is designed to expose students to all the elements needed to master a cross media publishing project. Students will learn concepts and laws around copyright as it applies to cross media publishing. Concepts and tools necessary for the implementation of a cross media workflow will be discussed and reinforced with hands-on exercises. Additionally, ways companies create and utilize cross media workflows will be studied. Emerging industry and ISO standards as well as best practices for each of the fields discussed in the course will be presented.
This course provides a foundation for conducting scientific research in the graphic communications industry. Students will learn the scientific method, how to generate a hypothesis or research question, conduct secondary research, select the best research design to answer the research questions, and how to analyze basic survey data. The course will also introduce students to the current issues in the industry in preparation for them to identify a thesis or capstone project problem.
This is a course in applied statistics emphasizing an understanding of variation and inference (estimation and testing). Topics to be covered include: review of descriptive statistics, normal distribution, sampling distributions, estimation, test of hypothesis for single and two populations, analysis of variance (ANOVA), linear regression, multiple regression and model building. Students will apply these concepts using mini-cases and problem sets that involve both structured and unstructured data sets. The application of appropriate tools will be required.
To conduct research on a topic relevant to the graphic arts industry. Topic must be approved by a committee comprising graduate faculty and an advisor.
Prerequisites: PPRT-790 or equivalent course and student standing in PRNTMED-MS.

This course allows the student to continue thesis research on a topic relevant to the graphic arts industry. Topic must be approved by a committee compromising graduate faculty and an advisor.

Print Media Electives

“Industry Issues and Trends” presents a detailed analysis of the critical trends and issues related to the Graphic Communications industry. It provides an in-depth analysis of key technologies with a special emphasis on emerging, disruptive innovations as well as business, environmental and regulatory issues. This course emphasizes technological trends and is intended to provide students with a fuller understanding of changes in Graphic Communication constituencies and their role within the industry. By tracing historical roots, analyzing present issues and detailing future trends, students are prepared to develop insights into the nature and scope of the major challenges facing industry leaders and how to manage these challenges.
Transmedia Publishing is a form of multimedia communications that tells stories from a database of media assets. It differs from conventional publishing in that the reader dynamically participates in shaping the story and the story is adapted to the channel used to distribute it. Students create stories through the application of the theoretical principles, methods and tools employed in transmedia publishing and storytelling.
Students will gain a deeper understanding of the role of printing process control for repeatable color printing and predictable color image reproduction. Students will learn (1) how to use spectrophotometers to collect color measurement data from printed test targets, (2) how to use Excel to analyze color printing characteristics in terms of color gamut, tone value increase (TVI), gray balance, etc., (3) press calibration methods, and (4) how to simulate the appearance of color image reproduction in various color-managed workflows. This course also covers relevant Committee for Graphic Arts Technology Standards (CGATS) and ISO printing standards, printing certification, and case studies for problem-solving in color-managed workflows.
This course introduces students to the package printing industry. Printing processes, materials, production workflows and quality control systems used in package printing will be introduced. Students will take several packages from creation to final printed product.
This course addresses digital content management through the exploration of media organization and structure. Students learn how to use the structure of digital content to deploy and style for various publishing solutions. This course will focus on understanding and analyzing digital content solutions as they apply in various business models.
The course builds on fundamentals and skills taught in introductory and advanced typography courses by developing methods of investigation, research, and analysis, with the goal of enabling students to conduct independent research. Students choose individual typographic topics to research (e.g. technology, psychology, history, aesthetics, imaging, writing systems, culture, and society). Students each give presentations on their topics and prepare a written report. The course emphasizes individual initiative and seminar participation.

In addition to the Print Media Electives, students have four open elective spots for research courses across RIT. Students can take graduate elective courses from a variety of disciplines at RIT such as business, packaging, engineering, imaging science and communications.

Admission Requirements

Baccalaureate Degree

GPA of 3.0 or higher

Official undergraduate transcript

Two Letters of Recommendation

Personal statement of educational objectives

Current resume

GRE Scores

V: 150+

Q: 150+

A: 3.5+

International Students

TOEFL Scores:

Internet Based: 80+

Paper Based 550+

Application Timeline

The MS Print Media program accepts students in both Fall and Spring semesters. Below is a sample timeline for Fall acceptance into the program.

Apply by April 1
Acceptance notifications by April 30
Tuition deposit by May 15

Opportunities for Financial Support

Financial assistance is available through graduate assistantships, scholarships, and industry scholarships. Our goal is to support the School of Media Sciences’ graduate students with up to 50% tuition benefits through a combination of scholarship and graduate assistantships using the following financial vehicles:

  • Institute Scholarship
  • Gannett Graduate Scholarship
  • Miller Graduate Scholarship
  • Cary Graduate Scholarship
  • Graduate Assistantships
Get more info
and learn how to apply here!